Case Study 1: Driving Revenue Growth through Strategic Partnerships
Client: Home Depot, Walgreens, Gap, Kroger
Challenge: Develop go-to-market digital strategies to achieve brand KPIs and increase ad spend.
Approach: Leveraged Disney's media platforms (Hulu, ESPN+, Disney+, etc.) to design tailored branding and production strategies. Applied a consultative growth marketing approach, aligning campaigns with client KPIs.
Results: Achieved a $500,000 increase in ad revenue, strengthening long-term client relationships and delivering measurable ROI.
Case Study 2: Transforming Digital Media Planning for SMBs
Client: Various SMBs via Snapchat Inc.
Challenge: Enable small-to-medium businesses (SMBs) to effectively utilize Snapchat's advertising platform to meet growth objectives.
Approach: Onboarded clients, educated them on platform capabilities, and developed digital media plans based on competitive analyses and historical data. Monitored and optimized campaigns to improve customer engagement across multiple channels.
Results: Drove $1,000,000+ in revenue, enhanced SMB client satisfaction, and optimized campaign performance to exceed KPIs.
Case Study 3: Boosting OOH Advertising Impact for Enterprise Accounts
Client: Salesforce, Aids Healthcare Foundation, Pepsi
Challenge: Increase Out of Home (OOH) advertising impact and secure recurring business.
Approach: Conducted market research, developed creative media strategies, and cultivated client relationships through ride-along showcases. Doubled Salesforce’s OOH investment in a single quarter and expanded the Aids Healthcare Foundation’s ad spend by 75%.
Results: Consistently exceeded revenue targets, securing repeat enterprise business and fostering strong client partnerships.
Case Study 4: Automating Digital Ad Buying Processes
Client: Hulu Ad Manager Campaigns
Challenge: Improve efficiency in digital ad buying processes to streamline execution and maximize revenue.
Approach: Collaborated with teams to automate ad transitions through programmatic buying. Trained colleagues on advanced ad technologies and optimized media performance analytics.
Results: Generated an additional $250,000 in ad revenue in Q4 2022 and Q1 2023, demonstrating the impact of automation on operational efficiency.
Case Study 5: Scaling National and Regional Media Sales
Client: Disney Ad Sales, Raleigh, NC & Atlanta, GA Markets
Challenge: Support local and regional advertisers in scaling campaigns across Disney’s media platforms.
Approach: Provided comprehensive pre-sale to post-sale campaign management, ensuring alignment with client KPIs. Supported ad sales executives with strategic insights and analytics to optimize ad placements.
Results: Delivered $12 million in ad revenue across Q1 2023–Q4 2024, demonstrating the ability to manage high-value campaigns effectively.